>> if you have a linkedin profile, create and have and manage a linkedin profile. you can link your updates to your twitter account. if you have a twitter account that is business related, that is great. if you are linking your facebook to your business twitter or business followers on twitter and you are talking about your son's little league game, that may not be cool. think about what you are doing. i don't recommend it. >> clearly, as we wrap up, it is about sending information to your friends that is fun or your business folks that is more in line with what they expect. >> right. i think the main thing is people should take this seriously. it is their brand. it is their reputation. they should take the time to do it right and analyze what they are doing and why they are doing it. >> you can't get away from your brand. denise, thank you. i appreciate you joining us. >>> a stowaway aboard a delta flight gave passengers a scare. was it a bird or bat? we will get another look in two minutes. hat if we turnedrash into surfboards? whatever your what if is, the new s